/Gruppo Credem
CUSTOMER STORY

Gruppo Credem: how to find the best talent among 30,000 applications to support business growth

With Skillvue, Gruppo Credem processes tens of thousands of applications every year while keeping candidate experience quality high and significantly reducing the number of unsuccessful interviews.

30KApplications received and processed
-30%Reduction in unsuccessful interviews thanks to Skillvue
SignificantRecruiter time optimization
Gruppo Credem logo
CLIENT PROFILE

Gruppo Credem

Industry

Financial Services

Group

Credito Emiliano

Net profit

+€620M

Employees

5,000+

Branches and business centres

600+

Use Case

Hiring

CONTEXT

A constantly growing bank needs to hire talent at the speed of the business

Gruppo Credem (Credito Emiliano) is one of Italy's and Europe's most respected private banking groups. With a net profit of +620 million euros in 2025, it is recognised as one of the most solid institutions for asset quality and risk management. It is also, and above all, a bank that grows: while the Italian banking sector closes branches and reduces headcount, Credem does the opposite: since 2020 it has created over 1,400 new jobs.

This growth creates a critical challenge for HR: every year Credem receives and manages around 30,000 applications, largely from junior profiles, school leavers and recent graduates applying through the Progetto Giovani, the group's main entry channel. In a sector where the average employee age exceeds 48 and 20–25% of the workforce will reach retirement by 2035, the ability to quickly identify and onboard high-potential young talent is fundamental to supporting the growth of the business.

THE CHALLENGE

30,000 applications and many junior profiles that could not be accurately depicted by the CV only

In a market where banks, fintechs and tech companies often compete for the same junior profiles, the speed and quality of the hiring process have become competitive levers and essential elements in delivering a Candidate Experience that meets expectations.

BUSINESS CHALLENGES

An infrastructure capable of handling high volumes to support the Group's growth was key

Managing 30,000 applications without technological support was no longer possible. It was necessary to strengthen the process by accelerating operational steps while keeping human judgement at the centre of every decision.

The candidate experience had to match the Gruppo Credem brand

For a bank certified as Top Employer for 10 consecutive years and Equal Salary for 5, every candidate touchpoint is fundamental, starting with a modern hiring process aligned with the Group's values.

Identifying unexpressed potential was as important for HR as for the business

At such a junior level, CV-based screening could not truly differentiate profiles: the soft skills decisive for the development of these roles were invisible on paper, and the risk was failing to identify talent aligned with Gruppo Credem.

HR & PEOPLE CHALLENGES

The Talent Pool needed to be expanded and every candidate given a real chance to be heard

With 30,000 applications a year and traditional hiring tools, it is not possible to give everyone an authentic space to express themselves. Without technological support, the most motivated and high-potential profiles risked going unnoticed.

Time-to-hire needed to be optimised to avoid losing the best candidates

Process speed was one of the most important competitive levers to work on to ensure an optimal hiring experience and avoid losing any of the most promising candidates.

Selection quality needed to be as consistent as possible across the Group

Guaranteeing uniform screening standards for a Group distributed across 600+ branches and business centres in 19 regions was both an operational and a fairness challenge. Without a centralised, structured filter, hiring quality risked becoming inconsistent.

COLLABORATION OBJECTIVES

What needed to change

Make the first step of the process more selective and predictive

identify high-potential profiles hidden among the 30,000 applications received annually, reducing the margin of error.

Reduce time-to-hire and optimise shortlists

respond more quickly to candidates aligned with the Group's values and open roles to bring them to interview.

Guarantee consistent hiring standards

maintain the same depth and quality of evaluation for all candidates regardless of when or where they applied.

Improve the Candidate Experience

make the entire process accessible, fast and fair - a genuine opportunity to be heard, consistent with Gruppo Credem's Top Employer positioning.

THE SOLUTION

AI-scaled Assessment with Skillvue

Skillvue was integrated into the Progetto Giovani hiring process with a gradual, data-driven approach: first validation on an initial perimeter, then progressive extension.

SKILLS ASSESSED

Resilienza

Intelligenza emotiva

Orientamento agli obiettivi

RESULTS

What changed and why it matters

30K

Applications received and processed
every year, quickly and effectively

-30%

Reduction in unsuccessful interviews
at the second step

Significant

Recruiter time
optimization

More candidates can demonstrate their value

The assessment gave more people the opportunity to surface real skills beyond the CV. High-potential profiles that previously risked getting lost in the volume are now identified effectively and quickly.

Radically improved interview quality

The decrease in interviews not aligned with the role means the second step of the process has become more efficient: less time spent on low-yield interviews, more informed decisions, faster feedback cycles.

Human-in-the-loop, always

The assessment produces information that makes decision-making more informed and effective. The data produced by Skillvue's AI feeds the decision, which always remains in the hands of the recruiters.

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